Wednesday, February 9, 2011

Blue Plate Oysterette

In Santa Monica there is a restaurant called Blue Plate Oysterette. It's a nice place, and they serve good food.

Unfortunately, the sign on the front of the building just says "BP," with a sorta subliminal "oysterette" written in cursive across the bottom.

I wonder if the Gulf oil spill of 2010 (OMG, I just realized we're going to have to put dates on the disaster) has affected their business. I assume so: even if they never received any seafood from the Gulf of Mexico, the sign outside at the very least would give potential 'walk-in' customers pause.

There's something about brand name recognition, but I think I would consider changing the sign if I were them. Any opinions?

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